"That’s part of the reason a professional photographer will never be out of work, because there is always a need for someone to interpret a message in a certain way."
The difficulty is not only conveying what you see, that’s normally why you’re hired, but also showing how the brand see’s themselves. There lies the value of pre-production.
Everything aside.. no cameras, no props, no sets. Just communication about identity and style. We gather our ideas and concepts, and speak more on how to bring that forth through the imagery. This is where the work really happens, and why before I even pick up the camera, I’m already so invested in the relationship.
Now it’s my job to take those visuals that only exist in our heads or on paper, collaborate with the team of artists, and make them better than we imagined!
Read this article on PDN by Maury Postal about photographers, brand and social media.